What it takes to be an auto insurance agent May
So you want to be an auto insurance agent.
Anyone who has sold insurance before will tell you that the job can be
grueling, and at the same time, rewarding. The qualities of an auto
insurance agent are the same as qualities of a good salesman. I will
examine some of this qualities, as you figure out if you possess them,
or if you should work harder to develop them.
So what does it take to be an auto insurance agent?
1. People Skills
This may be the most important quality an auto insurance agent
must have. It encompasses a range of abilities, qualities, and skills,
including emotional intelligence, conversation skills, and respect for
other human beings. A good auto insurance agent will listen patiently,
empathize with clients, connect with them on a deep level, and handle
them tactfully. They won’t feel handled. Clients always seek out their
favorite agents. Most times the agent’s abilities constitute the only
reason for a customer’s policy renewal.
2. Strong Personality
Selling anything is tough. Selling auto
insurance is tougher. And car insurance agents need to be tougher than
the situation. They need to be persistent because they will face
constant rejection. They need to have a positive attitude, and the
ability to make lemonade out of lemons, because they will face endless
bad luck (for instance prospective clients changing their minds at the
last minute). They need to be willful because they will be in charge of
their own time, and how much money they make will depend on how many
clients they get, that is how hard they work.
3. Knowledge of Diverse Subjects
An auto insurance agent
will need to understand a wide array of products, each which
constitutes a topic in itself. They must understand motor vehicles,
their designs, construction, models, brands, year of manufacturing,
horsepower, among other facts. They must also understand the law, both
state and federal. They must understand health, human anatomy (bone
structure, spinal cord, fractures), and legislation and practices
pertaining to the same. Some of this information will go unused, but
often it will be a random piece of general knowledge pulled out of his
hat at the opportune time that will save him in tight situations, or
help him close a deal, or rise to an opportunity.
4. Business Sense
Good auto insurance agents
have entrepreneurial spirits. Like entrepreneurs, they are creative and
know how to spot opportunity. They have strong intuitions, which they
follow with confidence. But above all, like good entrepreneurs, they
know how to read the market or the current environment, and to act
accordingly. Good auto insurance win because they are miles ahead of the
rest.
Last Word
Selling car insurance is a noble
profession. Many are called, but few are chosen. As corny as that may
sound, it is true. Why? Because the challenges that you have to face as
an auto insurance agent can break you. You must be strong not only to
survive but to thrive.
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